Search Engine Optimization is a process that ensures your website reaches the people who are interested in your products. It gets you seen, and clicked on. The right SEO improves traffic to your website, while outranking your competitors in search results.
Web platforms like Google, Bing or Yahoo, have a powerful search engine and they only show you worthy, relevant information. SEO is the process of optimizing your website to appeal to these search engines. This allows you to appear at the top of search results.
Your ads in front of the wrong eyes is costly and a waste of time. By targeting an audience based on their interests and behavior, your ads will be seen by viewers who are excited about your business.