Facebook Ads are a form of online advertising that uses social media as a tool to reach targeted audiences. This essentially allows you to put a targeted ad with your business information in front of potentially interested users.
For every ad, you can choose a fixed budget or let it run for a specific amount of time. You can even choose when to promote the ad and curate the audience that will be the primary viewers. Your ads in front of the wrong eyes is costly and a waste of time. By targeting an audience based on their interests and behavior, your ads will be seen by viewers who are excited about your business.